advertising to reach the receiver tries to persuade him to purchase or obtain a service. It is aimed at making a consumer receiver.
To achieve this goal, advertising uses psychology to know who your target and how to submit products for purchase. Therefore, the public should know exploit the human, material needs and desires, emotional and spiritual needs of its receptor. You must also ensure that the acquisition of products and goods, the receiver will meet your most cherished desires and needs: self-esteem, power, seduction, youth, sensuality, success, happiness, etc.
The influence and impact of advertising on society can be separated into two areas: receiving and handling the advertising. In the first, recipients become impulsive consumers who buy products without need them, just because being attractive and promising results immediate results, by contrast, others will rational consumers that will measure and analyze the benefits and price of the product as a convenience to buy it. Regard to handling, advertising, in its eagerness to sell and consume, has fallen into advertising abuses and excesses that manipulate the receptors, which has led to laws governing advertising agencies as well as in defending the consumer, For example, the Sernac and ACHAP.
Consider the following advertisement:
- What was your first impression by looking at the ad? What elements caused it?
- What is the message of the ad?
- Who is the recipient of this announcement?
- What product is available? How is it presented? Describe.
- What needs and desires aims to address the receiver?
To achieve this goal, advertising uses psychology to know who your target and how to submit products for purchase. Therefore, the public should know exploit the human, material needs and desires, emotional and spiritual needs of its receptor. You must also ensure that the acquisition of products and goods, the receiver will meet your most cherished desires and needs: self-esteem, power, seduction, youth, sensuality, success, happiness, etc.
The influence and impact of advertising on society can be separated into two areas: receiving and handling the advertising. In the first, recipients become impulsive consumers who buy products without need them, just because being attractive and promising results immediate results, by contrast, others will rational consumers that will measure and analyze the benefits and price of the product as a convenience to buy it. Regard to handling, advertising, in its eagerness to sell and consume, has fallen into advertising abuses and excesses that manipulate the receptors, which has led to laws governing advertising agencies as well as in defending the consumer, For example, the Sernac and ACHAP.
Consider the following advertisement:
- What was your first impression by looking at the ad? What elements caused it? - What is the message of the ad?
- Who is the recipient of this announcement?
- What product is available? How is it presented? Describe.
- What needs and desires aims to address the receiver?
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