politicians than 2.0 will be history
If the politician does not take and does not adapt to technology 2.0 is not going to be not only virtually but physically, will be out of space. This bold claim was handled by Alejandro Prince, Doctor of Political Sciences (UB) and president of Prince & Cooke.
by Sebastian D'Angelo. Infobrand magazine.
probably more than one of these in the workshop will have wondered how to make Obama their candidate a Creole version. "With Barack Obama there is a before and after, he understood the use of ICT," said Lucas Lanza, president of the Information Society in the Americas and a specialist in Policy 2.0. "Obama has more than 2000 videos with millions of views.'s An icon 2.0," said Lanza. For the specialist teaching candidate for the U.S. presidency is the importance of being 2.0, it is not enough to be on the network.
Thinking about the impact of the new generations in the electorate with a view to 2010 or 2015 is mandatory for candidates to find ways to reach these generations. It is, according Lanza, of the "Google generation" (born between 1993-2008), "are the digital natives, are hyper-social networks, see the Internet more than TV and have different cognitive abilities." Further, "every time they take up more space in the electorate." The examiner asks: "politicians are analog, anachronistic policy? Will remain beyond the ability to convince?". Talking
Francis Petty, Online Marketing Manager of The Nation, stressed the importance for those who advise and contribute to the candidate's image, analyze the information amassed in the heat of interaction supported by tools 2.0 (comments forums, blogs, social networks). "You have to know what the dialogue, how we are positioned in the dialogue, and how to react to our advantage," said Petty. In that sense said that there is already software "smart enough to recognize the dialogue and transform it into good information for businesses and politicians." "This message may intervene in a logical manner," said the executive.
What is measured in these dialogues? "The number of mentions (either candidate or company) positive and negative, sources and index sources of influence, the main actors and are detected early crisis to intervene," Petty specified. To how to intervene in the talks, said, "is involved with political action (if we behave well, people speak well), generating content for their own sites, using online marketing strategies as well as companies and considering: positioning search engines, promoting their own sites in search engines and intervention in social networks. "
Diego Dillenberger, news director of the journal Image, is hopeful a change from 2.0. "Participation is increasingly important. I hope that pushes political parties to be a little more transparent and generate a stronger institutional framework." Movements Natalia
strategic Fidel, director of the Institute of Politics and Democracy in the Information Society for the Americas, gave an overview that reveals the political backwardness of the Argentine in the field. Studies on the use of ICT ballotage candidates for head of city government or governor of the province of Buenos Aires, show a lack of planning, using one-way (communication content of the candidate.) In the words of Fidel, "the reduced ability to think strategically about new technologies." 
the other study found that half of Buenos Aires legislators have no online presence. "It is conceived as a mechanism or bidirectionally for transparent legislative action, "said Fidel. In addition, an analysis of 100 Argentine politicians (ministers, legislators and other charges) found that" 53% do not have reserved domain and 60% have no online presence, "said the analyst. "One conclusion is that they have a long way to understand how this new context."
The specialist sees Web 2.0 as "an opportunity to rethink the policy to be positioned in front of a new citizen." Being someone the other study found that half of Buenos Aires legislators have no online presence. "It is conceived as a mechanism or bidirectionally for transparent legislative action, "said Fidel. In addition, an analysis of 100 Argentine politicians (ministers, legislators and other charges) found that" 53% do not have reserved domain and 60% have no online presence, "said the analyst. "One conclusion is that they have a long way to understand how this new context." network Prince Towards the end coincided with the position of the previous speakers. Although at the time appealed to adopt new technologies. "They will not be taken in one day to another even though they have proven their effectiveness. "With regard to" be on the network "said:" we must see if you dare to dialogue with people, listen to the people. "Prince was more moderate compared to participation: "I do not think this (ICT) the participants become political and I do not know whether to participate in an interactive way." Ultimately that
political dodge 2.0 technology will not influence the next generation of voters. "No There is not only virtually but physically, will be out of space ", shot Prince.
