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marketing is increasingly committed to the importance of responsible action. Sooner or later there is a requirement for taking positions on major issues of concern to humanity. Since the media can not ignore the issue and many are already taking action on the matter. In this article, Julio César Blanco, Neoris marketing manager, discusses how professional lives to the world of CSR.
always wanted to answer a question like this: "Have seen as CSR initiatives influence the positioning of your company?". Some people are thinking, "Is the head of marketing will respond this question? surely lose objectivity. " Shared Roles

Although I am the marketing manager of the company, I have one foot in the team Corporate Social Responsibility Neoris. In the company there is an area and / or responsible for CSR as such, it is quite unique and interesting, there is a team of officials from the areas of Human Resources, Marketing and Quality and Processes. Our responsibility is to develop, manage and monitor the plan proposed CSR. Be formed in this way gives us a great vision and, in my opinion, great lessons. So I encourage you to answer the question, but always from the environment RSE.Definiendo CSR plan, with the aim of which is sustainable over the long term and following basic guidelines: transparent relationship with society, good corporate governance, internal respect for the individual, respect for the environment, and support partnerships with suppliers, dimension social consumption of our product / service, company's commitment to social action and political transparency. This creates for itself a long-term benefit in positioning, no company can deny. Positive differentiation

What is the benefit of positioning?. It stimulates positive brand differentiation, increases customer loyalty and promotes the generation business opportunities. When the community senses that a company is serious about its plans for CSR, and not "sold" their actions, the client is giving the bonus of positioning the company. So it's very important to make a serious and sustainable program of CSR, aligning the company from its employees, as this brings many benefits. Does anyone doubt that the Paul Newman sauces sell best to have the inscription "All Profits for charity" ?. Now if, speaking from my position as head of marketing, we know it's in our responsibility to society and our business ethics, to give effect to a commitment as such. And we know that the actions of CSR responsibly implemented, improve the positioning of your company, although this is not the end of them. By Julio César Blanco, Marketing Manager Neoris. Special
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