Interview with Joan Costa
78% of executives see the Public Relations (PR) as an essential function for their companies ... Moreover, nearly two three companies have increased their PR budgets this year, according to an independent global survey commissioned by Lewis PR. The study was conducted by market research agency BrainJuicer among 150 senior executives from the U.S., Europe, Middle East and Africa, predominantly senior marketing.
The study reveals that 96% of companies recognizes the importance of PR, while nearly two-thirds think that Web 2.0 has made the process more visible to the entire organization.
A majority asserts that this increased visibility has had a positive effect and 60% believe that the rise of consumer journalism in the PR industry has become an essential business perceives the media has a significant impact on results and customer satisfaction.
Among respondents from all sectors highlights the high level of participation of chief executives in PR activities, a development that is unrelated to the type of sector. Just when the CEO is involved in PR, they are perceived as more important than when it is, according to two-thirds of respondents.
http://blogs.periodistadigital.com/btbf/trackback.php/114249
Sunday, November 4, 2007
Wednesday, September 12, 2007
Sore Breasts Ovarian Cyst Bleeding
managers around the world are betting on
public relations, known by its acronym Hispanic PR or by their shortened form English PR (pronounceable as "pi-ar"), are not what they were. Surely 20 years ago about this item seemed to refer to a world where only timid and stiff compliance matter of good manners. To some extent do "public relations" was almost a profession of "being kind", "meet people" or "have a good agenda." In the popular imagination of the public relations associated with diplomacy or protocol. But today we can speak of a true revolution in public relations.
in the brand communications management's role is vital and increasingly important. Somehow they were making headway competing with advertising agencies, marketing consultants and other providers of "expertise" of communications. Driven by a global trend of PR, nicknamed "prenseros" in journalistic jargon, although this "motto" do not fall into grace, were able to "mark territory."
The explosive growth of media and new communication channels in some way explains the new role of PR. is known that the diversity of media resources is an inevitable fragmentation of audiences and thus a decrease in the intensity of each of the brackets. This will overshadow the impact they can make traditional advertisements. And this is one of the places that are trying to lead the PR, of becoming in management of wide range communication that is triggered by a variety of formats (from cell up posters in public). Precisely because any attention that people pay for advertising in the media has also sought a way to get the marks achieved in the context of the same information. For this and there is a whole "show armed."
But have a lot of traditional PR as well. Essentially require expert in knowing how to handle the communication of a company. So they can take the form of micro-person or up to five people. This also facilitates the growth of this area because they may take this path without large superstructures.
According to a ranking made by the key consultants at the request of the journal Image agencies item can get billed about $ 12 million, as is the case of New Communications Group Weber Shandwick. Below this agency is leading the sales ranking for several years there is another segment of consultants who bill between three and four million annually. In this segment, companies like Muchnik located Alurralde Jasper & Assoc, Burson Marsteller, Personally, Urban PR, Salem Viale and Assoc Another series of agencies are located in the range of revenues between one million and three million dollars a year. And here are listed Consultants Plata, PDV, Identia PR Mazal Communications, MDG, Mora y Araujo Institutional Communication, Corporate Communication Choice, Market Cross, RFB / Lynch Partners, Feedback and Vertex. Key The survey indicates that the rapid growth in this sector and on average increased their sales by 44% in 2006. The relevance of PR agencies in some way presents a new competitive polo for traditional advertising agencies. The report of Image, according to Key, offers a telling comparison. It is estimated that investing $ 4,000 million a year and while the sub-segment of PR communications spending only around 2% or 3% of its gravity is increasing. "Advertising agencies have lost ground in the management of corporate communications at the hands of PR, but the advertisers are trying to converted into real communication managers "explained the director of Keys Nelson Perez Alonso. The growth of news agencies and communication has its counterpart from the business side. communicators are usually officiate as" spokesmen for the companies " . In general they are professional PR or communication become great coordinators and management of all communications companies and their brands. Their presence is notable in an instance of release as in case of crisis. On a more formal are known as Dircom's or directors of communication.
The activity is increasingly professional but in fact those responsible for PR for a while that formalized performance. According to documents the Council of Public Relations of Argentina, the profession was institutionalized in 1958 with the creation of the Argentina Association of Public Relations.
The public relations believe that the official launch of the consultants will produce with the release of "Aja Espil" in 1961 but also recognize that the rapid development of the activity occurred in the nineties to the rhythm of globalization facilitated landing of the major international agencies.
oriented communicators PR rightly regard the issue of communication as a vital and appropriate to their expertise. The logotype designed for the Professional Council PR is like a cartoon balloon. Its creator, architect Guillermo González Ruiz, clearly defined, "is the characteristic linear edge-universally recognizable in all of comics is always born of the subject and contains the dialogues, expressions, ideas and values \u200b\u200bin short, that condenses all verbal communication. "
avidal@infobae.com
Infobaeprofesional.com
public relations, known by its acronym Hispanic PR or by their shortened form English PR (pronounceable as "pi-ar"), are not what they were. Surely 20 years ago about this item seemed to refer to a world where only timid and stiff compliance matter of good manners. To some extent do "public relations" was almost a profession of "being kind", "meet people" or "have a good agenda." In the popular imagination of the public relations associated with diplomacy or protocol. But today we can speak of a true revolution in public relations.
in the brand communications management's role is vital and increasingly important. Somehow they were making headway competing with advertising agencies, marketing consultants and other providers of "expertise" of communications. Driven by a global trend of PR, nicknamed "prenseros" in journalistic jargon, although this "motto" do not fall into grace, were able to "mark territory."
The explosive growth of media and new communication channels in some way explains the new role of PR. is known that the diversity of media resources is an inevitable fragmentation of audiences and thus a decrease in the intensity of each of the brackets. This will overshadow the impact they can make traditional advertisements. And this is one of the places that are trying to lead the PR, of becoming in management of wide range communication that is triggered by a variety of formats (from cell up posters in public). Precisely because any attention that people pay for advertising in the media has also sought a way to get the marks achieved in the context of the same information. For this and there is a whole "show armed."
PR agencies and press have become a strategic piece when an announcement or a release of a brand. Centimeters made in the media tend to impact far more than traditional advertising. The phrase "making news" then becomes an indispensable resource for brands. 
The dynamics of business news production, marketing and advertising is so fueled by an army communicators of PR. The director of a specialized portal (rrppnet.com.ar) raised the importance of this profession and in 2001. Natalia Martini performing a promising diagnostic activity. "In Argentina, we now have four private universities and the state granting a degree in Public Relations. The race lasts four years and brought to market between 400 and 500 young professionals each year. There is a journal of the profession, we two Councils Public Relations Professionals, there are more than eighty consultants on the market ...".
PR agencies are also taking advantage of the rise of new technologies. Some are even born under this mark as the case of Dutton RP, led by Matias Dutto agency that began as an initiative directly related to the world of blogs. Indeed, Dutto was the organizer and coordinator of Diadeweblogs held last July at the University of Palermo. The dynamics of business news production, marketing and advertising is so fueled by an army communicators of PR. The director of a specialized portal (rrppnet.com.ar) raised the importance of this profession and in 2001. Natalia Martini performing a promising diagnostic activity. "In Argentina, we now have four private universities and the state granting a degree in Public Relations. The race lasts four years and brought to market between 400 and 500 young professionals each year. There is a journal of the profession, we two Councils Public Relations Professionals, there are more than eighty consultants on the market ...". But have a lot of traditional PR as well. Essentially require expert in knowing how to handle the communication of a company. So they can take the form of micro-person or up to five people. This also facilitates the growth of this area because they may take this path without large superstructures.
According to a ranking made by the key consultants at the request of the journal Image agencies item can get billed about $ 12 million, as is the case of New Communications Group Weber Shandwick. Below this agency is leading the sales ranking for several years there is another segment of consultants who bill between three and four million annually. In this segment, companies like Muchnik located Alurralde Jasper & Assoc, Burson Marsteller, Personally, Urban PR, Salem Viale and Assoc Another series of agencies are located in the range of revenues between one million and three million dollars a year. And here are listed Consultants Plata, PDV, Identia PR Mazal Communications, MDG, Mora y Araujo Institutional Communication, Corporate Communication Choice, Market Cross, RFB / Lynch Partners, Feedback and Vertex. Key The survey indicates that the rapid growth in this sector and on average increased their sales by 44% in 2006. The relevance of PR agencies in some way presents a new competitive polo for traditional advertising agencies. The report of Image, according to Key, offers a telling comparison. It is estimated that investing $ 4,000 million a year and while the sub-segment of PR communications spending only around 2% or 3% of its gravity is increasing. "Advertising agencies have lost ground in the management of corporate communications at the hands of PR, but the advertisers are trying to converted into real communication managers "explained the director of Keys Nelson Perez Alonso. The growth of news agencies and communication has its counterpart from the business side. communicators are usually officiate as" spokesmen for the companies " . In general they are professional PR or communication become great coordinators and management of all communications companies and their brands. Their presence is notable in an instance of release as in case of crisis. On a more formal are known as Dircom's or directors of communication.
The activity is increasingly professional but in fact those responsible for PR for a while that formalized performance. According to documents the Council of Public Relations of Argentina, the profession was institutionalized in 1958 with the creation of the Argentina Association of Public Relations.
The public relations believe that the official launch of the consultants will produce with the release of "Aja Espil" in 1961 but also recognize that the rapid development of the activity occurred in the nineties to the rhythm of globalization facilitated landing of the major international agencies.
oriented communicators PR rightly regard the issue of communication as a vital and appropriate to their expertise. The logotype designed for the Professional Council PR is like a cartoon balloon. Its creator, architect Guillermo González Ruiz, clearly defined, "is the characteristic linear edge-universally recognizable in all of comics is always born of the subject and contains the dialogues, expressions, ideas and values \u200b\u200bin short, that condenses all verbal communication. "
is clear that the PR industry are taking an increasingly strategic role in corporate communications. The proximity of the communication directors and those responsible for PR with domes major business is growing stronger. Press releases and newsletters are carefully monitored before launching into "media arena" much or more than advertising campaigns. Then the machinery "prensera" starts. Close monitoring of consultants executives told reporters the case a substantial part of the metier. And that plays a fundamental role the ability to report without harass and control unattended. The explosive growth of activity is also reflected in the consultants. Many hire staff to have this little afiatada subtle role of "being present but not disturbing." In some cases it distorts the whole mechanism so that it appears that PR leaders claim that journalists act as "official communication" from the brands they serve. This will distort the performance of each roles and the notes become "booklets" of companies. Alicia Vidal 
avidal@infobae.com
Infobaeprofesional.com
Friday, August 17, 2007
Confidentiality Clause Of Fax
PR and Communications and PR spokesmen of the marks in the pole position CV Marketing FRANCISCO
Francisco César Villar
PHONE: 0054-0261-155396249
E-MAIL:
franciscovillar@gmail.com
ADDRESS: 1758 Torre B Beltrán Godoy Cruz, Mza. DATE OF BIRTH
.: 14 September 1974. NATIONALITY: Argentina. MARITAL STATUS: Married.
CHILDREN: No.
2007 .- Promote Mentor Foundation. Program helps young entrepreneurs, no money, between 18 and 35, to launch their venture. Www.fundacionimpulsar.org.ar
2006-2007 .- volunteer Advisory Brand Positioning, Customer Service and Strategic Communication for Entrepreneurs. Called FORHUM. To FOMICRES.
www.bna.com.ar / institutional / fomicro.asp
2006-2007 .- Strategic Communications Advisor, Customer Service and Image of companies and individuals. Brand positioning. Institutional Relations. Corporate Social Responsibility. Www.franciscovillar-comunicacion.blogspot.com
1994-2007 .- Department Customer Service and Administration. International Relations, Sales, Boxes and Shopping. Consortium grouping Apostles, Private Park.
2006 .- Collaborating Research Center of Image and Communication at the University of Congreso. IARC. Http://www.ucongreso.edu.ar/
Tutor
2006 .- 1st. Neighborhood National Publications Contest CONTAL Vos ¨ ¨. Ministry of Social Policy and Human Development. Social Development Minister's Office. www.desarrollosocial.gov.ar / notes / contalo_vos.asp
2004 .- TV Columns Editor and new technologies http://www.tualegria.com.ar/
2004 .- editor and content producer http://www.ciberneticosmendoza.com.ar / , site dedicated to the world of internet, computer and new technologies.
2004 .- Conductor and producer Cyber \u200b\u200bradio program, internet, computers and new technologies. Radio Universidad. 96.5 Mhz. FM. Producer radial 2003-2004 .- The Feast, music and entertainment magazine. Radio Universidad 96.5 FM. 2002-2003 .- Professional Practice Nihuil LV6 Radio 680 Mhz. AM. Team news, journalistic writing and coverage of events and Entertainment.
2000 .- Image and Communication Penitentes Ski Center. Relationship with the media, businesses and institutions of the sector. Organization of points of sale, promotions and events. 2000 .- Correspondent
Intern Mendoza La Razón. Account executives, research and journalistic writing. Editor-in .- 1999-2000 Soldati & Associates Advertising. Account executives, institutional relations, journalistic writing, creative team member. 1999 .- Assistant student at the Chair of Communication Projects UNC by Ms. Gloria Bratschi. 1998 .- Intern Foundation
Eureka Science Park. Media Sector and computer education. Journal Editor
1997 .- Our Time. Publication of general interest. Rivadavia Mendoza. 1995 .- Conductor and producer. Radio Amadeus FM. Rivadavia Mendoza.
COURSES, CONFERENCES AND MEETINGS
2006 .- corporate image and communication. Dictated by the IARC. Universidad de Congreso. 2005 .- Sommellerie . Conducted by Department of Tourism and Hospitality of the UTN
2004 .- PRODUCTION AND AIR START radio programs. Intensive Seminar Radio. Awarded by ether. Tertiary school radio studio. 2004 .-
Journalistic Writing and information services. Awarded by ether.
2004 .- Speech and vocal techniques. Awarded by ether.
2004 .- Production Journalism and Interview. Awarded by ether.
2004 .- READING AND ECONOMIC PERFORMANCE OF INFORMATION. Awarded by the Economic Federation Mendoza.
2004 .- QUALITY SERVICE. Argentina Chamber granted by the Enterprises.
2004 .- PREVENTION OF WORK. Conducted by SOECRA.
2003 .- HUMAN RESOURCES RECRUITMENT. Awarded by the UTN
2003 .- HUMAN RESOURCE MANAGEMENT. Awarded by the U.TN.
2002 .- SOCIAL JOURNALISM WORKSHOP. Dictated by the Third Sector Program. JOURNALISM
2000 .- and CINE. Awarded by AMICANA. 2000 .-
institutional communication. Awarded by the VIIIth Mountain Brigade of the Argentine Army. 1999 .- CULTURAL MARKETING. Awarded by the Department of Elementary and Special Education 1999 .- UNC SCHOOL OF GOVERNMENT OF THE PROVINCE OF MENDOZA. Analysis and design of electoral campaigns. Issued by the Secretary General of the Government of the Province of Mendoza.
1999 .- WORK SHOP OF COMPETITIVENESS. Creativity techniques. Awarded by the University Champagnat.
1999 .- DAY "an updated concept of corporate communication." Conducted by Norberto Chaves, business consultant.
1998 .- SYMPOSIUM ON INTERNATIONAL RELATIONS II. Awarded by the Student of the Faculty of Political Science at UNC
1998 .- SPORTS JOURNALISM WORKSHOP. Awarded by FCP and S. the UNC
1998 .- WEEKLY RADIO AND TELEVISION FOR INSIDE MARTIN FIERRO. Organized by the Universidad Juan Agustín Maza and the National University of Cuyo. 1998 .-
SEMINAR "THE VOICE IN THE BUSINESS." Awarded by the FCP and S. the UNC
1997 .- ADVERTISING CREATIVE INTENSIVE SEMINAR. Conducted by Pragma FCB, and Bacetti Agulla. Awarded by Business Club and Vargas Saavedra, marketing and communication.
1996 .- International Economics, macroeconomic variables, BLOCKS ECON. AND THE REGION. Dictated by the FCP and S. , Univ Nac de Cuyo. 1996 .-
NATIONAL CONGRESS OF POWERS OF COMMUNICATION AND JOURNALISM. Awarded by Faculty of Communication Sciences, National University of Cordoba.
1996 .- LATIN AMERICAN CONFERENCE OF POLITICAL COMMUNICATION AND MERCOSUR. Presented by the Circle of Journalists Legislative Mendoza.
1995 .- CREATION AND EDITING VIDEOS. Awarded by AMICANA.
1987 .- KEYBOARDING. Awarded by L'Aide Institute, Rivadavia.
Francisco César Villar
PHONE: 0054-0261-155396249
E-MAIL:
franciscovillar@gmail.com
ADDRESS: 1758 Torre B Beltrán Godoy Cruz, Mza. DATE OF BIRTH
.: 14 September 1974. NATIONALITY: Argentina. MARITAL STATUS: Married.
CHILDREN: No.
UNDERTAKEN STUDIES UNIVERSITY: Bachelor of Social Communication of the UNCuyo. Mendoza. SECONDARY: Liceo Militar General Espejo. Province of Mendoza, Argentina. 
ENGLISH: Basic, awarded by The University of Congress. Current events
Studying the Wisdom Institute Language Institute. WORK HISTORY ENGLISH: Basic, awarded by The University of Congress. Current events 2007 .- Promote Mentor Foundation. Program helps young entrepreneurs, no money, between 18 and 35, to launch their venture. Www.fundacionimpulsar.org.ar
2006-2007 .- volunteer Advisory Brand Positioning, Customer Service and Strategic Communication for Entrepreneurs. Called FORHUM. To FOMICRES.
www.bna.com.ar / institutional / fomicro.asp
2006-2007 .- Strategic Communications Advisor, Customer Service and Image of companies and individuals. Brand positioning. Institutional Relations. Corporate Social Responsibility. Www.franciscovillar-comunicacion.blogspot.com
1994-2007 .- Department Customer Service and Administration. International Relations, Sales, Boxes and Shopping. Consortium grouping Apostles, Private Park.
2006 .- Collaborating Research Center of Image and Communication at the University of Congreso. IARC. Http://www.ucongreso.edu.ar/
Tutor
2006 .- 1st. Neighborhood National Publications Contest CONTAL Vos ¨ ¨. Ministry of Social Policy and Human Development. Social Development Minister's Office. www.desarrollosocial.gov.ar / notes / contalo_vos.asp
2004 .- TV Columns Editor and new technologies http://www.tualegria.com.ar/
2004 .- editor and content producer http://www.ciberneticosmendoza.com.ar / , site dedicated to the world of internet, computer and new technologies.
2004 .- Conductor and producer Cyber \u200b\u200bradio program, internet, computers and new technologies. Radio Universidad. 96.5 Mhz. FM. Producer radial 2003-2004 .- The Feast, music and entertainment magazine. Radio Universidad 96.5 FM. 2002-2003 .- Professional Practice Nihuil LV6 Radio 680 Mhz. AM. Team news, journalistic writing and coverage of events and Entertainment.
2000 .- Image and Communication Penitentes Ski Center. Relationship with the media, businesses and institutions of the sector. Organization of points of sale, promotions and events. 2000 .- Correspondent
Intern Mendoza La Razón. Account executives, research and journalistic writing. Editor-in .- 1999-2000 Soldati & Associates Advertising. Account executives, institutional relations, journalistic writing, creative team member. 1999 .- Assistant student at the Chair of Communication Projects UNC by Ms. Gloria Bratschi. 1998 .- Intern Foundation
Eureka Science Park. Media Sector and computer education. Journal Editor
1997 .- Our Time. Publication of general interest. Rivadavia Mendoza. 1995 .- Conductor and producer. Radio Amadeus FM. Rivadavia Mendoza.
COURSES, CONFERENCES AND MEETINGS
2006 .- corporate image and communication. Dictated by the IARC. Universidad de Congreso. 2005 .- Sommellerie . Conducted by Department of Tourism and Hospitality of the UTN
2004 .- PRODUCTION AND AIR START radio programs. Intensive Seminar Radio. Awarded by ether. Tertiary school radio studio. 2004 .-
Journalistic Writing and information services. Awarded by ether.
2004 .- Speech and vocal techniques. Awarded by ether.
2004 .- Production Journalism and Interview. Awarded by ether.
2004 .- READING AND ECONOMIC PERFORMANCE OF INFORMATION. Awarded by the Economic Federation Mendoza.
2004 .- QUALITY SERVICE. Argentina Chamber granted by the Enterprises.
2004 .- PREVENTION OF WORK. Conducted by SOECRA.
2003 .- HUMAN RESOURCES RECRUITMENT. Awarded by the UTN
2003 .- HUMAN RESOURCE MANAGEMENT. Awarded by the U.TN.
2002 .- SOCIAL JOURNALISM WORKSHOP. Dictated by the Third Sector Program. JOURNALISM
2000 .- and CINE. Awarded by AMICANA. 2000 .-
institutional communication. Awarded by the VIIIth Mountain Brigade of the Argentine Army. 1999 .- CULTURAL MARKETING. Awarded by the Department of Elementary and Special Education 1999 .- UNC SCHOOL OF GOVERNMENT OF THE PROVINCE OF MENDOZA. Analysis and design of electoral campaigns. Issued by the Secretary General of the Government of the Province of Mendoza.
1999 .- WORK SHOP OF COMPETITIVENESS. Creativity techniques. Awarded by the University Champagnat.
1999 .- DAY "an updated concept of corporate communication." Conducted by Norberto Chaves, business consultant.
1998 .- SYMPOSIUM ON INTERNATIONAL RELATIONS II. Awarded by the Student of the Faculty of Political Science at UNC
1998 .- SPORTS JOURNALISM WORKSHOP. Awarded by FCP and S. the UNC
1998 .- WEEKLY RADIO AND TELEVISION FOR INSIDE MARTIN FIERRO. Organized by the Universidad Juan Agustín Maza and the National University of Cuyo. 1998 .-
SEMINAR "THE VOICE IN THE BUSINESS." Awarded by the FCP and S. the UNC
1997 .- ADVERTISING CREATIVE INTENSIVE SEMINAR. Conducted by Pragma FCB, and Bacetti Agulla. Awarded by Business Club and Vargas Saavedra, marketing and communication.
1996 .- International Economics, macroeconomic variables, BLOCKS ECON. AND THE REGION. Dictated by the FCP and S. , Univ Nac de Cuyo. 1996 .-
NATIONAL CONGRESS OF POWERS OF COMMUNICATION AND JOURNALISM. Awarded by Faculty of Communication Sciences, National University of Cordoba.
1996 .- LATIN AMERICAN CONFERENCE OF POLITICAL COMMUNICATION AND MERCOSUR. Presented by the Circle of Journalists Legislative Mendoza.
1995 .- CREATION AND EDITING VIDEOS. Awarded by AMICANA.
1987 .- KEYBOARDING. Awarded by L'Aide Institute, Rivadavia.
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