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Francisco Villar Kico Technological tools use the Vice President's Office , Julio Cobos DIRCOM Group director, published by the national newspaper The Chronicle
Commercial of January 6, 2009.

After the boom of Barack Obama in the United States with its successful communication strategy skilfully using the tools offered by technology today, we see in Argentina to people connected to politics (members, serving in public office or not) who try to do the same and approach to society in this way, but many of them do (or seem to do) so failed for lack of knowledge in professional materia.Hay de la comunicación que están al tanto sobre las alternativas que hoy presenta Internet pero muchos de ellos, ignoran su utilización o cómo desarrollar tácticas y un trabajo en el tiempo que tenga en cuenta los usos y costumbres de los usuarios al momento de lograr una comunicación efectiva.

Las hoy conocidas "redes sociales" en la web, muchas de ellas de moda durante el 2008 en el país, dan la posibilidad de contactarse con ciento de miles de personas que trabajan con una computadora en promedio 8 horas por día. Si bien Facebook
, MySpace , Youtube , PicasaWeb, Dircom Social , Second Life, entre otros, brindan la oportunidad de mostrarse, interact and mingle with members who are part of a target audience of interest to politicians, these rich areas would not be well utilized by the lack of daily monitoring, response to the requirements of the Internet and the lack of creativity of proposals by those who have the responsibility of carrying out work in these media outreach tradicionales.Errores not as mentioned also reiterated in posts (in Castilian blogs and personal pages like entries published in chronological order). Case is noted that this tool allows to spread ideas, comments, ideas and proposals that will not suffer cuts or modifications part of the media. Stores and archives leaving the opportunity to fans and even journalists to find material published long ago. The blog is a free showcase for politicians to always be on display and waiting for visitors entering and even leave comments, creating a spontaneous round, and also bond with revenue in order to seek election. In this case, the failure of the owners in the blogs is the lack of continuity of publications and their subsequent nuisance caused to the followers to go back to it and see that nothing has changed in last ingreso.Internet, as we know it today experimenter makes the receiver, leaving side the figure of a spectator or user environment. These are the characteristics that prevail in the information society, from everyday use of the Internet, both in the common life of people as humanitarian, economic, financial, social and cultural rights. In other words, Internet users access to information that others offer. However, secondly, the user accesses creator, editor, writer and producer of information than their peers reciben.La web and technology tools provide space for interaction. For some time the date can be placed in speeches or statements audios, videos of openings or documentary texts reports Image special activities, free of charge and available to everyone. Better yet, all material published in these free networks, have no expiration date, there will always be available to citizens, journalists, colleagues and / or opponents. The benefits are many more, there is no need to worry about planning or reservations in traditional media for dissemination. A Dailymotion channel, an album Flickr, Google Docs documents, audio mp3 or wav format and an online journal is possible.The own people when they want to find something on the Internet "Google" (as the popular saying following the name of the famous search engine Google) and the top 10 results that appear, at most 20, are what count. This is called positioning and being in a good place to be updated regularly, among other things, the tools of political marketing scope utilicen.El you get to and from the web is unimaginable if you have creativity, perseverance in development and monitoring of these technological tools. And that although it is known politicians, when communicating must know to implement it with the assistance of a professional communication. The success of the proper use of these tools also be in its continuous updating and disseminating it on the same is made, for a growing number of constant followers as well as becoming genuine sources of information for journalists and the general public.