as business accelerators
Building K Rowling became a case study for trademark development experts. In the publishing industry and not enough with the title of best seller, now speaks of Fastsell by the speed with which issues are exhausted. Readers / consumers seem victims of a spell. Their attachment to the adventures of the magician is almost vital order. Does this example for other sectors? Millward Brown compared to the great iconic brands. In the meantime, she wants to end the story ...
There are brands that manage to have everyone on edge. The expectation of a shot is what counts. Know that thousands and millions of people are obsessed with something that will happen arouses curiosity contagion. Months, weeks, days, hours and seconds are counted with obsession. This applies to the emergence of the Iphone and some feature films with Hollywood pomp. But without doubt, one of the clearest examples of this phenomenon of Harry Potter devotional branding. Branding devotional All the analysis indicates that there are always brands that make an emotional connection with consumers. And these cases just mentioned are characterized as "pure emotion." And this results in a formidable business. According to a Millward Brown analysis of Harry Potter brand has an assessed valuation that reaches 15 billion dollars. The story told brilliantly by JK Rowling has a presence in 64 countries and is considered one of the great global brands. "What is Harry Potter's recipe for success?" Wonder from the international consultant who is an expert in analyzing the performance of marketing communications. According to analysts, "the magician" unbeatable meet four conditions: 1) Introducing archetypal stories. The scheme of good and evil is that everyone gets some degree of identification. 2) Books can not stop reading, generate almost an addiction, are irresistible. 3) The magical world a sort of relief. One is abstracted from everyday reality and plunges into the comforting world of fantasy. 4) Harry Potter's character is very recognizable. When I mentioned then shows images of the films or books, has much cogency and synergy. To be "iconic" a mark must: - have important cultural roots - are instantly recognizable - support an irresistible concept Countdown The Argentine market awaits the publication of book seven for the 21 February. And as advertised is the end of the story. Like so many things surrounding Harry Potter, once again in doubt until the final point. All that is intrigue and expectation are the stronger side of the iconic brands. Of course, we must not disappoint. If the products end up being a fiasco is little can be sustained. But so far the teacher-turned-writer to save his own life, is not short. Already in 2005 The Observer published an article that invited global brand managers a copy of JK Rowling ("Harry Potter, marketing magician" is the title). From Brandchannel also examined the phenomenon ("Harry Potter Brand Wizard") and pointed out how important it is in history the issue of ambiguity. Frames can captivate both large and boys. Succeed in this but they are set with an old aesthetic. In addition there is evidence of mixing of genres. All this is a good combo to succeed in the world of brands. The mystery and anticipation are key. In advertising this is handled under the teaser format, that is, when it launches a pre-announcement without revealing the brand in question. But they were only sparks that fail to know that "tonight" throw something. Nothing compares to the madness and ecstasy that creates a phenomenon like Harry Potter. Another case of art that generates fanaticism is that of Lost. This series has an army of fans who walk down the chapters of the website and to translate them to the "community" so that no one is "lost" to history. Vidal 
