Rotel And Velveeta Chicken

Interactive Activity

Te invitamos a aplicar todos los concocimientos que ya tienes acerca de la publicidad. Para ello, elige un aviso publicitario (puede ser de periódicos, revistas, Internet), and analyze it according to the pattern that follows. Share with us the link or image ad, along with your analysis.

• analysis Guideline:

1. What is the purpose of the issuer?
2. Who will run the product? (Age, sex, educational level, income level).
3. brand name.
4. Logo Features. Slogan
5. .
6. Secondary Text.
7. What needs to wake up notice? How the awake?
notice
8. elements that arouse the interest of the receptor to which it is addressed. Elements
9. reporting on the product. Elements
10. trying to persuade or convince.
11. Elements that allow the message remains in memory. Noting
12. both image and text, what is the argument put on notice, that is, what idea is being advocated for the product?
13. What arguments (bases and guarantees) are used to advance this thesis? (For example: quality, quantity, price, needs, emotions, sensations).
14. What kind of argument was used: rational, emotional or both?
15. Do you use any kind in the notice of appeal verbal persuasion: foreign words, imperatives, idioms, literary texts known socially as distinguished or cult figures of speech?
16. Is uses a strategy of persuasion and the recommendation of the product by any expert or admired, the use of objects or locations representative?
17. What color value acquired in the notice?
18. The projected image from the ad world, "helps to expand your vision of reality or just repeated patterns that you already know?
19. People who may appear in the ad, "correspond to stereotyped images? (For example: the devoted housewife, the young crazy, etc.).
20. Would you say that the selected message is an example of misleading advertising, necessary and useful advertising, publicity or superfluous and harmful? Why?

A good option is to visit the following link: http://www.memoriachilena.cl/mchilena01/temas/index.asp?id_ut=inicioydesarrollodelapublicidadenchile% 281810-1950% 29 , here are a Chilean advertising since 1900 until 1940. Compare the advertising of yesteryear with today, and see what differences exist between them.
A current site is advertising agency 016: www.016.cl