business competition in times of globalization is a veritable maelstrom: thousands of companies with similar products and prices. To this we must add the multiplier effect and offshore Internet. The network allows any company anywhere in the world offer their goods and services, so that commercial rivalry is not only national but global. To survive it is necessary to differentiate yourself, become relevant. But with all the means available to all is no easy task. Many officials put the continuing success in innovation, but experience shows that by itself is not enough. Following an article in MarketingProfs there are seven keys to relevance, which together are almost foolproof: Conviction
is necessary to build brands on immutable values. These values \u200b\u200bare to serve as pillars, with which both consumers and employees feel themselves identified. They should be seen in every decision that the company takes. Workers, often undervalued in this sense, play a large role in raising the brand. Commitment These values \u200b\u200bcreate a commitment to customers. Worry about your opinion, be aware of what is still more you like and what they think needs improvement. Communication may seem obvious, the fact is that in most cases, the communication between companies and consumers is negligible. Companies should report their Andaz, their problems, their progress. Those that do are perceived as more trustworthy than those who cling to a meaningless silence. Empathy Probably what makes the consumer decide on one or other article is an irrational grounds. Faced with similar products, the decision to purchase is in large part by empathy and the capacity in terms of human relationships that are offered. Transparency Honesty should never miss in the client-company. Consumers quickly detect a lack of transparency and this is the end ensured a brand. Interactivity
The user must feel part of something, of common values \u200b\u200bto others, and also needs to know that can bring a small grain of sand, you can participate. Web 2.0 has brought new formats that allow interactivity is a fact: blogs, social networks, etc. Adaptability 
Some businesses blame their lack of promotion to the lack of budget to develop marketing and advertising activities. However, do not know how to optimize this budget and not knowing the real demands of the target, profile and the fast changing trends usually the most common causes. Just offering a product that nobody is interested. This article was published in Direct Marketing
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