Sunday, February 24, 2008

My Dog May Have Frostbite

Branding. Harry Potter: Lessons for brands

Infobrand
As head of a leading company in the sector of Information Technology, one of the main challenges in organizations is to eliminate or at least reduce the hole in communication between those responsible business (CEO) and those responsible for Information Systems (CIO). On this subject have been written many articles but I wanted to get out of the problem now specifically mentioned in the first paragraph and thought, raising a little shooting on the general problem of lack of proper communication in business.

is a problem that occurs both vertically (in both senses of the managers and to employees and vice versa) and horizontally (between people of different groups or departments of the same company) and if I leave oblique communication , which is how I define the matrix organizational complexity in large multinational companies .. It's amazing the time we spend in meetings of various kinds and even more, especially in multinational companies the time spent (Lost?) as of usual way and using a call barbarism Calls.Es Conference also huge amount of information coming from different areas of the company through e-mail, electronic publications or other medios.Y despite all this everyone agrees that communication flows smoothly and there are ongoing complaints about the quality and effectiveness of misma.Nos we must therefore ask a double question. Does the complaint referred to is real or just a perception?, And if real, ソ what is the origin of it? and once found the causes to be able to present solutions that will improve or resolve this serious problem. In the world of interpersonal relationships in many cases more important are the perceptions of reality and that even when the perceptions are wrong end up having an impact on the reality of what is necessary to have them cuenta.Reflexionemos also now on the possible causes:-The world desmedidaNuestro media floods us with information, much more than you need to do our work and a lot more than we can assimilate, so that the impossibility of separating information we need from the rest generates a fault in the communication process, who announced he is convinced of having done properly, who should receive it is unable to find what you need in a mountain of information.-Communication ソ misdirected And this for me send it to me? usually a question we all have in many cases, communication must clearly state who should be the receiver because otherwise the communicating something to those who do not may end up creating problems should inimaginables.-ambiguous communication the message must be clear and unambiguous, there is nothing worse than the rumors that may occur as a result of ineffective communication clear. And when there is a rumor no one can be silenced or not true. InnecesariaSi-Communication is not necessarily about something. The communication is not worth the saying 'you better about not missing. " Communication should be adequate, no more no less. -Communication dispersaImposible to find the actual message content, rodeos and circumlocutions break the chain of communication interesadaSi comunicación.- communication is revealed partial or no longer interested can generate the emergence of rumors, but the anger of the recipient and the discredit of those who emite.-Communication incomplete if not transmitted the complete message the information that the receiver will work message is not adequate for achieving the goals posed by the organization. -Communication inconsistent Even more serious is that the message received does not match with other messages of the organization or be perceived as contradictory. The damage this can cause is particularly acute when it comes to ethical behavior and consistency of gestión.Probablemente Let us many reasons but the above suffice as food for thought when considering the possible soluciones.Y at this point I would like to support me in a beautiful book called 'The Island of the 5 lights', the author Ferran Ramon-Cortes covers the five key communication in a singular journey most important lighthouses Menoría.Yo want to focus on two of these: 1 - "one big message" 2 - "a language that connects" and give my interpretación1-"A single large message" is essential to convey 'exactly' the message we want to communicate, and the message can come from different fuentes.De Hence, it is basic to the complex matrix organizations, coordination between all vertical lines preventing a message being transmitted several times, with different nuances, approaches and even reach, and from different fuentes.El message must be unique, clear, concise and containing within itself all the necessary information, without additional elements main message distract. The vertical, a phenomenon of today's organizations, need not lead to anarchy in communication. This, the vertical implies a previous work, which often is not done but should be required to managers, additional effort horizontal communication among peers prior to vertical communication and this is a section where fault, permanent Not only are serious in themselves, but moving the problem downstream communication vertical.La vertical communication is not easy, must be done at the right time, either before or after, as soon as baffles and then lose its value . And it should be clear, specific, complete and consistente.Las 'conference calls' should be reduced drastically due to the low value they bring most of the time. They have no sense of hours telephone calls when the core of the message to convey to concentrate in minutes ... In the same way we take measures to optimize the organizations, we should take them to optimize the transmission of information in organizations. 2 - "With language that connects" That in the process of communication is connection, it is necessary that the sender and the receiver of the message speak a language understandable to both. In this section I return to the first paragraph of this reflection. An example that is relevant today: the connection (or rather the lack of connection) CEO-CIO communication in modern organizaciones.Es impossible for a director of information systems (CIO) 'Come' to connect to the Chief or CEO of your company if you speak in a jargon incomprehensible to the latter and use this language to justify an investment. The CIO needs to know the business company so that you can translate your computing needs in key business. That is the only message that the manager will understand. Likewise the business managers (CEO) should be capable of transmitting the CIO what changes or new business lines or business needs will have to fill in the future so that the CIO is able to transform the coded message technology to cover in time and stalked these future necesidades.Me like to finish this reflection transmitting my belief that improving the communication process is a real concern for all organizations. However, do not take real steps to do so seriously. Man is the only animal encountered twice in the same stone. The process of business communication is vertical, horizontal or oblique is only an example, one of many, truth is hidden in the Sayings. Reflect, analyze and to find reality. But, if possible, corrijámosla, as the benefits arising from adequate communication in the business world can become transcendental and unimaginable consequences. Sciessere For Augustine, Sales Team Leader, Latin South America, Andean & Caribbean BMC Software.
redaccion@infobrand.com.ar

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